Carrie brings 20 years of senior living and sales expertise to her role as Vice President of Sales and Marketing at Balfour. She oversees brand management, occupancy growth, digital marketing, PR, reputation management, and community engagement. Leading the sales and marketing teams, Carrie ensures prospective residents and their families feel welcomed and supported by Balfour’s compassionate and dedicated staff. She also collaborates with communities to build partnerships that enhance market position and quality offerings.

Before Balfour, Carrie served as Senior Director of Sales at Royal Underground, managing domestic and international retail and wholesale strategies. She holds a Bachelor’s in Physiology and Neuroscience from UC San Diego.